There were other good quality pet foods emerging on the market, but none have embraced the power of positive nutrition, that you see in modern nutrition especially as used by sports men and women.

Working with some of the top nutritionists in the UK, the Pooch & Mutt food range has not only cut out the junk of mass-produced pet foods, but also includes positive nutrition, such as supplements and nutraceuticals, to help dogs lead happy, healthy lives. 

Pooch & Mutt is leading a pet food revolution.  The majority of pet food sold in the UK is made by the same two confectionery companies – Mars and Nestle – that are behind the obesity epidemics in our children and our pets.

Pooch & Mutt believe there should be more honesty in pet food, both about the ingredients that go in to the foods and about who is behind them. They want customers to know what they are buying and who they are buying from, as they say, “We think that our customers and their dogs deserve better!”