Start-Rite Shoes have been designing children’s shoes in Norwich for 226 years.  As specialist in children’s shoes they are totally focused in creating shoes that are the best thing parents can do for little feet.

Every Start-Rite shoe is anchored in a deep understanding of the ways children live and move today. With constant innovation at its core, Start Rite works with biomechanics experts to create shoes that not only support a child’s developmental needs, but also their lifestyle needs.

Their extensive range is built around four pillars:

1. Child-specific precision fit in whole, half and multi-width fittings.
2. Targeted flexibility for natural movement at every life stage.
3. Intelligent protection precisely where it’s needed.
4. Niggle-free comfort on any terrain.

From first steps to school days; from fearless explorers to social butterflies; Start-Rite shoes are designed to give children the freedom to go where they want and how they want.